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NAPR Feb 18 2010

NAPR Conference

Selling Through Recession

Social Media Publishers

FOR IMMEDIATE RELEASE


Research contained in the newly released book, "Tough Calls" gives insight in dealing with problem clients. Below are two findings that relate to women in business. A complete list of all 18 findings is on the backside of this sheet.


Women and men find different problem clients stressful

While two of the top five were the same for both sexes, women find especially find stressful clients who complain about everything and clients who buy due to company politics. Men find clients who lie and who are incompetent especially stressful to deal with.


The five most stressful clients to deal with for men and women:

Men

Women

1. Lies to you

1. Complains about everything

2. Is incompetent

2. Buys elsewhere due to company politics

3. Grinds you on price

3. Will not see you

4. Will not see you

4. Says, "It's not in the budget"

5. Gets angry often

5. Gets angry often

 

Women believe that client insecurity drives most problem client behavior more than men

Men and women have very different attitudes toward problem clients. Women believe that problem client behavior is largely motivated by client insecurity. Men, by contrast, are far more likely to assume that problem client behavior is the result of the client trying to gain concessions. Men are almost three times as likely to assume that a problem client is incompetent.


Josh Gordon's Smarter Media Sales