Linkinar: Why publishers need a social media strategy
1 Visionary, Daniel McCarthy. “Social Media tools are…
http://www.viralhousingfix.com/2009/06/17/migrating-a-brand-strategy-from-marketing-to-content-a-case-study/
2 Perspective: social media ad revenue is forecasted to grow faster than any other media
http://jgordon5.typepad.com/blog/2009/07/social-media-marketing-to-grow-faster-than-all-other-online-media.html
3 Message to publishers: business role of social media is changing and is now part of your business:
http://jgordon5.typepad.com/blog/2009/06/message-to-publishers-social-media-is-now-your-business-.html
4 A cautionary tale: Urbane Apartments
Urbane apartments
http://www.urbaneapts.com/
5 Housing community study
http://community-sherpa.com/market-research/
6 NCI Announcement
http://www.selling2.com/atthetippingpoint.html
7 Not fair! My clients are becoming publishers!
Joe Pulizzi author of “Get Content Get Customers” says everyone is now a publisher. Then, what does a publisher do?
http://blog.junta42.com/content_marketing_blog/2009/02/is-content-still-king.html
8 What publishers do (and always have done) that business cannot do for themselves (even w/social media tools):
The Energy Collective: “Should the gas tax be substantially raised?”
http://theenergycollective.com/TheEnergyCollective/41889
9 Chris Anderson, Editor of Wired Magazine and author of “The Long Tail” on…
The Editorial job of the future:
http://friendfeed.com/rexhammock/d16745c9/chris-anderson-my-biz-card-says-editor-in-chief
10 What a community manager does:
http://www.feverbee.com/2008/09/a-list-of-things-a-community-builder-does.html
11 What about Ning? Search over 1 million social communities:
http://www.ning.com
12 Ning search for Magazines: Hey there’s Folio! w/4,721 members
http://www.ning.com/search/networks?q=magazines
13 Monetizing communities. How different?
The Customer Collective
http://thecustomercollective.com/slump
14 Social Media Today: Jerry Bowles on bloggers
http://www.socialmediatoday.com/SMC/110466
15 Forums: Mountain Bike Review Forum: 198,183 members http://forums.mtbr.com/
16 Christian Forums: 224,279 members http://www.christianforums.com/
17 Skateboard city: 30,287 members http://www.skateboard-city.com/messageboard/
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