Smarter Media Sales

Selling Though A recession

Penton Publishing

Date:July 15, 2009
Time: 1 pm by invitation

Think about how recessions are different:

http://jgordon5.typepad.com/sales_training_blog/2008/09/recessions-shuffle-the-deck-more-than-boom-times-do.html

Re rationalize the buy:

http://jgordon5.typepad.com/blog/2008/09/selling-in-a-recession-the-basics.html

Cautionary tales:

Cornflakes:
http://jgordon5.typepad.com/blog/2008/01/recession-fight.html

Ask, “What happens when the recessions ends?”

Recession fighting chart:

http://jgordon5.typepad.com/blog/2008/02/recession-fight.html

Reduced advertising = negative perception:

Study: Reduced recession advertising = negative consumer perceptionhttp://jgordon5.typepad.com/blog/recession/

Challenge them to rethink strategy

http://jgordon5.typepad.com/blog/2009/03/germany.html

Sell optimism

Economist

http://jgordon5.typepad.com/blog/2009/04/has-the-recession-bottomed-out.html

NY Times

http://jgordon5.typepad.com/sales_training_blog/2009/04/we-have-nothing-to-fear-but-fear-of-the-recession-itself.html