New England Business Media LLC
172 Shrewsbury Street, Worcester MA 01523
January 30, 2009
To whom it may concern,
New England Business Media, which runs three regional B2B publications, has primarily been a print publishing company with a good events business, but has been underachieving in the e-commerce area.
Josh Gordon, through his company Smarter Media Sales, helped us see our potential in further online media development. He worked with our management group to help us change our product mix, our approach, and some elements of our business model to start us on a higher rate of growth and profitability. His deep knowledge of industry best practices was extremely valuable.
Over a period of several months Josh engaged me and my management team in a series of phone conferences where he talked us through different strategic possibilities. At the same time, he helped us conduct a series of e-surveys that measured our reader’s receptiveness to potential new product launches. Josh also coached our sales staff prior in three sessions prior to our new product launches.
We are a stronger in our e-commerce area, and profited from having worked with Josh Gordon. We are on target for increasing our on line revenues by at least 35% in the year following our work with Josh. I would recommend him to any organization looking to rethink their business model, and work with their sales organization in building and monetizing new online products.
Peter Stanton,
CHIEF EXECUTIVE OFFICER
New England Business Media LLC
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