Smarter Media Sales

Strategy for media sales and monetization

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Social Media Publishers

Are your salespeople struggling with the challenges of selling digital media?

Do your digital media products need to be more competitive?
Do you need to grow your online ad revenue while protecting your print business?
Are you looking to sell ads in digital magazines? 
  
If you answered yes to any of these we have proven systems to help you win in a changing environment.

Here are six ways we can help:


1. Sign up for our free monthly newsletter:

You will receive notice on FREE teleseminars--6 sponsored by the National Association of Publishers Representatives in 2008. FREE Monthly sales tips specific to the media sales business. 

Also,
Help Josh Gordon revise his "little red book" on media sales,
Competitive Selling. A month does not go by when we don't receive a request for this out of print book published by Folio Books back in the 90's. Josh is working on a rewrite to include all the new digital stuff.   


Just Type In Your E-mail
Sign Up For Our Newsletter
For Email Marketing you can trust

2. Visit our Blog

The Ad Sales Blog (http://jgordon5.typepad.com/) has become the clearing house for the latest media sales tips and news. Entries are now being posted on the Folio Magazine website. 

3. Hire us to run a sales training session for your staff

Our six step program can be customized to help your sales staff grow the skills they need to grow your business:

1. Reorientation: Before your staff can integrate your media, they themselves need to be integrated!

2. Dealing with web objections: Because web products are so varied, objections are as well. We will help your staff overcome the ones that are haunting them. We also address objections surrounding new competitors, like Google.

3. Selling interactive: Once a web component is added into a media proposal, your proposal has crossed over into being an interactive proposal. This offers the potential to make your proposals more meaningful, and larger.

4. Selling when your click throughs are lower: There is always a cheaper way an advertiser can get more click-throughs than from what you are offering. It is important for you to sell the meaning of the clicks that come through the media you are selling.

5. Selling higher: The more comprehensive your proposal is, the higher in an organization you need to go to close the sale. How can you (salespeople) get higher in organizations to make the bigger sales?

6. Integrated selling proposals: How to deliver more complex selling proposals in a sound bite selling world.

To find out how we can customize our training to help meet your goals call Lynn Gordon, director of sales training, call 718-802-0488 or email us: jgordon5@verizon.net

Business development and new product consulting

We can help you research and develop your next media launch, especially online products.

4. Read our free articles
Articles from Folio magazine:

Four Ways to Avoid “Paid Content” Suicide
Newsletter Sales Strategies
What “Do You Have A Recession Sales Strategy” Means for Content Publishers
The Four Stages of Web Product Development
In a Recession, Publishers Should ‘Treat Your Customers Like Strangers’
To Sell a Webinar Sponsorship, Sell the Results, August 2008
RFP: “Request for Perjury” or Sales Opportunity? May 2008
Selling Advertising in a Recession, March 2008  
Walking and Talking Interactive" February 2008
"Rounding Up the Web Laggards" November 2007
"Repositioning Print for an Online World" September 2007
"Picking Your Next Web-Based Option from the Online Candy Store" June 2007

Want more? Click to read Josh's Folio articles back to the first one in 1987
5. Take a free "on demand" webcast

6. Hire us to profit from the shift to digital media

We have a system that successfully develops online digital products, reinvents the parts of your business model needed to profit from the shift to digital media, and/or repositions your print products for selling in a digital world.

Every content publish has different challenges. But our system of guided staff teleconference and surveys fast tracks digital product development. 

Read a testimonial from New England Media LLC


 

Josh Gordon's Smarter Media Sales