Smarter Media Sales

Strategy for media sales and monetization

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NAPR Feb 18 2010

NAPR Conference

Selling Through Recession

Social Media Publishers

Are you struggling with the challenge of making money with digital media?

Do your digital media products need to be more competitive?
Do you need a strategy to use digital magazines?

Is your sales staff challenged to sell ads in the digital media world?

If you answered yes to any of these we have proven systems to help you win in a changing environment.

Here are six ways we can help:


1. Download our FREE study "The Case for Advertising in Interactive Digital Magazines"
 

This just released study has been widely talked about and lays out the case for advertising in interactive digital magazines and offers basic advice for any digital media strategy.

This is the first study exclusively conducted on readers of interactive digital magazine readers, as opposed to the majority of digital magazines which are replicas of print magazines. Interactive digital magazines are different becuase they are designed to compete for online readers and are ideal for use on iPad and e-reader devices. 

You can download a copy of the survey from one of the two survey sponsors by clicking on their logo:  

Download the study through VIVmag
Download the study through Nxtbook Media
The study opened and set the tone for The Digital Magazine Symposium held in New York on March 9, 2010. See a Symposium speaker list.  

Articles on the study:
  • The Media Life interview, click HERE
  • Reviewed in Folio Magazine, click HERE
  • The DishyMix Interview,click HERE

2. Sign up for our free monthly newsletter:

You will receive monthly updates and tips that will help your digital media strategy. Also notices of FREE webinars, white papers, and other sources of free information. 

Visit our blog, The Ad Sales blog. It's not just a clearing house for the latest media sales and strategy tips, it has become one of them most highest rates sales blogs on the web as rated by several different sources.


Just Type In Your E-mail
Sign Up For Our Newsletter
For Email Marketing you can trust

3. Visit our Blog

The Ad Sales Blog (http://jgordon5.typepad.com/) has become the clearing house for the latest media sales tips and news. Entries are now being posted on the Folio Magazine website. 

4. Hire us to run a sales training session for your staff

Our six step program can be customized to help your sales staff grow the skills they need to grow your business:

1. Reorientation: Before your staff can integrate your media, they themselves need to be integrated!

2. Dealing with web objections: Because web products are so varied, objections are as well. We will help your staff overcome the ones that are haunting them. We also address objections surrounding new competitors, like Google.

3. Selling interactive: Once a web component is added into a media proposal, your proposal has crossed over into being an interactive proposal. This offers the potential to make your proposals more meaningful, and larger.

4. Selling when your click throughs are lower: There is always a cheaper way an advertiser can get more click-throughs than from what you are offering. It is important for you to sell the meaning of the clicks that come through the media you are selling.

5. Selling higher: The more comprehensive your proposal is, the higher in an organization you need to go to close the sale. How can you (salespeople) get higher in organizations to make the bigger sales?

6. Integrated selling proposals: How to deliver more complex selling proposals in a sound bite selling world.

To find out how we can customize our training to help meet your goals call Lynn Gordon, director of sales training, call 718-802-0488 or email us: jgordon5@verizon.net

Business development and new product consulting

We can help you research and develop your next media launch, especially online products.

5. Read our free articles
Articles from Folio magazine:

Six Editorial Forms that Work Better in Print than Online
Four Ways to Avoid “Paid Content” Suicide
Newsletter Sales Strategies
What “Do You Have A Recession Sales Strategy” Means for Content Publishers
The Four Stages of Web Product Development
In a Recession, Publishers Should ‘Treat Your Customers Like Strangers’
To Sell a Webinar Sponsorship, Sell the Results, August 2008
RFP: “Request for Perjury” or Sales Opportunity? May 2008
Selling Advertising in a Recession, March 2008  
Walking and Talking Interactive" February 2008
"Rounding Up the Web Laggards" November 2007
"Repositioning Print for an Online World" September 2007
"Picking Your Next Web-Based Option from the Online Candy Store" June 2007

Want more? Click to read Josh's Folio articles back to the first one in 1987
6. Take a free "on demand" webcast
Click on the graphic below to see the webinar. If you do, please forgive the first few minutes of my interview where I attempt a graceful recovery as the computer I am on crashes just as the webinar begins.  

Click HERE to see more webinars

7. Hire us to profit from the shift to digital media

We have a system that successfully develops online digital products, reinvents the parts of your business model needed to profit from the shift to digital media, and/or repositions your print products for selling in a digital world.

Every content publish has different challenges. But our system of guided staff teleconference and surveys fast tracks digital product development. 

Read a testimonial from New England Media LLC


 

Josh Gordon's Smarter Media Sales